Every webshop owner wants one thing: more visitors and higher sales.
Webshop SEO can provide enormous help with this, as it can be the key to ensuring your online store appears successfully in search engines.
This guide explains what webshop SEO is, why it’s so important, and how you can achieve the best results with it.
What Is Webshop SEO?
Webshop SEO (Search Engine Optimization) is aimed at improving the organic ranking of your online store in search engines like Google or Bing. Organic results are search results that you don’t have to pay for, so a well-optimized site brings natural traffic to your webshop.
Webshop SEO tasks include:
- Conducting keyword research
- Improving the website’s structure
- Optimizing on-page SEO elements (content and technical optimization)
- Creating quality content
- Building backlinks (links from other sites pointing to yours)
- And much more!
Why Is SEO Important for E-commerce Websites?
SEO is essential for e-commerce websites because it increases organic traffic and boosts sales. The higher your webshop ranks in search results, the more people will see your products. This leads to increased sales over time.
Some additional benefits of e-commerce SEO:
- Builds trust: People tend to trust organic results more than paid ads.
- Gives a competitive advantage: Stores that don’t optimize for SEO can easily fall behind their competitors.
- Cost-effective solution: You don’t have to pay for every click like with paid ads.
Check out how SEO could benefit other online brands, like Joe Rogan Experience producer Jamie Vernon’s YoungJamie.com.
Why Is Webshop SEO Important?
SEO is extremely important for online stores as it helps attract more traffic and increases sales. The higher your online store appears in search results, the more visitors will find and buy your products.
Additional benefits of webshop SEO:
- Cost-effective: You don’t have to pay for every click like with paid ads.
- Builds trust: Organic results generally appear more trustworthy to customers.
- Provides a competitive advantage: Stores that don’t optimize for SEO are more likely to fall behind their competitors.
Now, let’s look at some tips that will help make your webshop SEO successful!
7 Tips for Successful Webshop SEO
1. Conduct Keyword Research
The first step to successful webshop SEO is keyword research. This process reveals the search terms people use when looking for your products.
For example, if you sell shoes, it’s important to optimize your product pages for keywords that people use, such as “men’s running shoes” or “women’s leather shoes.”
When conducting keyword research, pay attention to search intent:
- Informational: When customers want to learn more (e.g., “how to clean leather shoes”).
- Commercial: When they compare products but haven’t made a decision yet (e.g., “best men’s running shoes”).
- Transactional: When they want to make a purchase (e.g., “buy men’s running shoes”).
2. Improve Your Website Structure
Optimizing the website’s structure is crucial not only for search engines but also for the user experience. A well-organized website is easy to navigate and use.
- Headings: Use well-structured, keyword-based headings.
- Meta descriptions: These are important to ensure search engines understand what your pages are about.
- Image optimization: ALT texts help search engines understand the content of your images.
3. Handle Technical SEO
Technical SEO is essential for a webshop as it improves page discoverability by search engines and speeds up loading times, which directly impacts ranking.
Some technical SEO tips:
- Use HTTPS: It provides security for user data and improves your search engine rankings.
- Submit a sitemap: This helps search engines index all of your pages.
- Increase page speed: Use high-quality images and optimize your site’s code to ensure fast loading times.
4. Optimize On-page SEO
On-page SEO involves optimizing individual pages. Every product and category page should have unique content optimized for the right keywords.
Examples of good on-page SEO elements:
- Unique product descriptions: Don’t copy content from other sites; write original content.
- SEO-friendly URL structure: Use short, descriptive URLs that contain keywords.
5. Make Use of Content Marketing
Creating blog posts and other content can contribute to SEO results, as they bring in relevant traffic and provide valuable information to users.
Write blogs based on search terms your audience is interested in, such as “how to choose the right running shoes.”
6. Build Backlinks
Backlinks play a key role in SEO because they increase your site’s authority and ranking in search engines.
Tips for building backlinks:
- Ask partners for links: If suppliers or partners can link to your site, it can boost your SEO.
- Share content: Write valuable blog posts that others will want to share.
7. Measure Your Results
Finally, always measure your webshop’s SEO results. You can use tools like Google Analytics and Google Search Console, which help track your traffic and organic search rankings.
Tools for Webshop SEO
Tools that can help you:
- Google Analytics: Track where your traffic comes from, how users behave on the site, and what conversions you achieve.
- Google Search Console: Helps you see how search engines find your pages and which technical errors need fixing.
- Rankingz SEO Packages: Use Rankingz subscriptions to automate SEO and continuously optimize your webshop for the best results.